About
Highly analytical and results-oriented Senior Consultant with over 5 years of experience in digital advertising, data analysis, and client strategy across diverse industries including Pharma, Retail, and E-commerce. Proven ability to leverage data-driven insights to optimize campaign performance, enhance customer experience, and drive business growth. Adept at cross-functional collaboration, stakeholder management, and pioneering innovative reporting solutions to ensure client satisfaction and retention.
Work
Summary
Currently leading strategic account management and digital advertising campaigns on the Reddit platform, focusing on data-driven optimization and client satisfaction.
Highlights
Managed and optimized Reddit advertising campaigns, utilizing data analysis to tailor strategies and align with diverse industry dynamics and client objectives.
Developed deep sector expertise across Pharma, Retail, and other key verticals, delivering data-driven insights that maximized campaign effectiveness for high-profile clients including Bayer, Pfizer, Nike, and Adidas.
Designed and implemented advanced data analysis techniques to monitor campaign performance, track KPIs, and identify actionable trends for continuous optimization.
Championed client advocacy, fostering strong relationships through seamless communication and superior service, resulting in high levels of client satisfaction.
Pioneered and developed comprehensive Quarterly, Monthly, and Weekly Business Reviews (QBRs, MBRs, WBRs), integrating campaign success metrics and strategic recommendations to enhance client engagement and retention.
Led cross-functional collaboration with internal teams, aligning campaign strategies with overarching business goals to deliver cohesive and impactful initiatives.
Drove continuous improvement in digital advertising strategies by integrating the latest industry trends and best practices.
Summary
Analyzed key performance indicators and leveraged data to enhance online customer experience and drive conversions for assigned brands.
Highlights
Analyzed key performance indicators (KPIs) to identify and implement opportunities for enhancing online customer experience and driving conversions.
Optimized sales and margins for assigned sub-categories, contributing to vendor growth and expanding vendor base and product selection.
Generated accurate reports and actionable insights across digital channels, covering content, product information, assortment, and competitive analysis.
Improved conversion rates and average basket size by leveraging data to optimize cross-sell, up-sell, and bundling strategies, and integrating customer feedback from reviews and Q&A to enhance brand experience.
Summary
Developed and executed digital marketing strategies, providing data-driven insights to enhance campaign performance and client success.
Highlights
Developed and implemented comprehensive Digital Marketing strategies and roadmaps for performance and branding on Google and Facebook, identifying growth avenues to scale digital operations in alignment with client business objectives.
Conducted business-relevant research on revenue trends, customer journey analytics, and product behavior, leveraging multiple data sources including Google Ads, Google Analytics, Google Merchant Center, and Facebook Ads.
Enhanced campaign performance through in-depth keyword research and audience segmentation, generating detailed reports with historical data and metrics (device, location, age) to provide comprehensive competitor analysis.
Collaborated with Engagement Managers and client teams to deliver solutions, identify process gaps, and ensure customer success. Partnered with tech and product teams to optimize landing pages and sales funnels, improving customer relevance and conversion rates.
Summary
Contributed to SAP ABAP and BW development, focusing on data extraction, system design, and monitoring to ensure data integrity and performance.
Highlights
Performed data extraction from SAP R/3 and BW using SAP ABAP, BW, LO Cockpit, and Generic Data Extraction structures.
Designed and developed critical SAP BW components including InfoObjects, InfoCubes, MultiProviders, InfoSources, ODS Objects, DTPs, and Transformations, managing process chains and data loads.
Monitored daily, weekly, and monthly data loads within SAP BW process chains, ensuring data integrity and system performance.
Languages
English
Fluent
Skills
Digital Advertising
Reddit Advertising, Google Ads, Facebook Ads, Campaign Management, Performance Marketing, Branding.
Data Analysis & Reporting
KPI Tracking, Performance Optimization, Data-driven Insights, Trend Identification, Business Intelligence, QBRs, MBRs, WBRs, Google Analytics, Google Merchant Center.
Client Strategy & Management
Client Advocacy, Customer Service, Client Engagement, Relationship Management, Cross-functional Collaboration, Stakeholder Management.
Business Development & Growth
Conversion Optimization, Cross-sell, Up-sell, Bundling Strategies, Vendor Management, Market Research.
SAP Ecosystem
SAP ABAP, SAP BW, SAP R/3, Data Extraction, InfoObjects, InfoCubes, MultiProviders, ODS Objects, DTP, Transformations, Process Chains.